Its been an interesting few weeks in the worldwide news… The big C word. Coronavirus. What we have learnt this week is that things can change instantly. And drastically. As a small business owner I can assure you I have had a few moments of WTF?!?!?! are we actually going to do…
Whether you’re self-isolating or practicing social distancing, remember if we limit social interactions, we limit the spread – simple as that. Yes, you might be healthy and think you will be ok if you get the virus… but what about every single person you could potentially pass it on to, and the people they then pass it on to. Not cool. We all need to do what we can to flatten the curve. So whilst sitting in my isolation bubble I thought I would put together a few tips that small business owners can implement to help with what could be a rocky road ahead. Also keep in mind that in times of adversity comes growth and development. The steps you implement today might actually be of positive impact to your business in the long run. I’m going to repeat that… the steps you implement today might actually be of positive impact to your business in the long run
We’ve all seen the panic buying photos of empty Woolies shelves… And we have also seen the closing down of non-essential retailers in Europe. The truth is, whether you panic buy or not, shops have germs. If you want to avoid these germs, then shopping online is a great alternative. So as a business owner ask yourself, “how can I find ways to move my business online?” Are you a photographer, maybe its time to start that online shop selling prints, or FINALLY getting that online workshop running… If you are a Yoga Instructor or Personal Trainer then look at ways to offer your clients online solutions to avoid the gym. If you have a retail store, then it is a no-brainer that you NEED to push your online channels as much as possible. Make sure you have great product photos that show off your products with as much detail as possible. (Hit us up if you are looking for new product photos for your online shop… sorry if you are only now realising that this is a promotional post.)
Identify which products or services are your most sellable and push those…
Re-strategise… If you haven’t already realised, COVID-19 has drastically impacted the future of the world. From every single country, across all industries, nothing will ever be the same. You need to take a step back, look at your business and find ways to adjust to the new environment. Now is not the time to start from scratch (unless you all of a sudden want to become a hand sanitizer salesman.) Whether it’s a temporary solution to the next few weeks of isolation and travel bans, or conceptualising ways to rebuild once we have healed. You need to be constantly evolving and find ways to be more efficient and effective in your business. Get creative, invite your staff and key business role players (this includes your suppliers as they have a vested interest in your business) to brainstorm creative ways to diversify.
- Keep up with your social media marketing
People are not in public. People are not in malls or airports. You know where they are??? On social media. If you are a restaurant or retailer and you have to close your doors, DO NOT, I repeat, DO NOT stop posting on social media. Now more than ever, you need to be communicating with your clients. Keep your content relevant, I’m not sure that your ‘business as usual’ social media plan will be effective during this time. Engage with your customers, run competitions. If you are a restaurant then why not ask clients to try recreate dishes from home, or offer a delivery service and offer free delivery for clients who post pictures of their meals on Instagram. We are available for content creation so once again hit us up if you would like some help with this (I already told you this was a promotional post).
For months, you’ve been wanting to redesign your logo or get those updated headshots… Perhaps its a new project that’s been on your to do list… now is the time to work on YOUR business and start marketing yourself. As business owners we often spend so much time servicing our clients’ needs that we totally forget about our own brands and the internal work that we need to get done. Spring clean your office, sort out that pile of paperwork on your desk. Take a look at some of our brand profile videos and headshots.
Don’t waste time trolling social media
Yep we’ve all done it. “I’m so stressed. My business is crumbling… Oh let me just check Facebook to see if there’s any news.” Whilst I agree with staying up to date with the news and what’s happening in the world, mindless scrolling through your social media feed is NOT profitable. Allocate 30 minutes twice a day for updating your social media and catching up on what is going on in the world. If you haven’t already, we recommend installing a screen time app on your phone, you might be quite shocked at how much time you are wasting.
Develop a healthy work routine
Wake up and get dressed. Even though he’s semi-retired and mainly works from home, my father in law puts on a collared shirt whenever he has to do computer work. He says it makes him more productive. So whilst living in our PJs for the next few weeks sounds like a Netflix-binge-dream, remember you are not on leave, this is not a holiday. This is your real life and you need to get back to work. If your kids are at home, develop a healthy balanced schedule between work and play. Allocate some educational TV time in your day if you need uninterrupted work time. I am currently typing this from my garden patio whilst I watch my kids frolic in a sprinkler – silver linings.
Meditate and Stay Positive
Life is 10% what happens to you and 90% what you make of it. Stay positive (see point 5). We cannot change what is happening but we can choose how we react to it. I’ve seen so many wonderful posts on the GOOD that has come from self-isolation; families bonding, pollution clearing, birds chirping. Find time to meditate, your anxiety is normal. Whether you can feel it or not, you are stressed. Slow down, clear your mind. Heal.
Stretch & Stay Active
Self isolation doesn’t mean sitting on the couch watching TV all day. You can still find ways to be active and get some outdoor time… Take the dog for a walk, go to a quiet beach, get a trampoline, download a Yoga app. Use this time to find creative ways to be fit and healthy.
Support each other.
Last but absolut-frikken-lutely not least… reach out to your friends who run small businesses and see how you can support each other. We’re all in this together. Network and promote each others work. Shop local. Refer your friends. Love each other.
I really wanted to come up with 10 tips, but my brain went blank so if you have any of your own tips on how to “get through this” then pop them in the comments section. Also please don’t be a douche. Cos I’ll just delete that shit.
If you want to get in touch to talk about video and photography for your brand then please pop us a message on our contact page.